Ideal for those working or involved in Organising; Campaigning; Communications.
Guided by course tutors, who have worked on some of the most successful campaigns
and elections in the state – Marriage Equality for example…
Participants will learn all the best there is to know based in evidence based experiences
on all area of Campaigning & public affairs.
Benefit Training means that participants can
take a place on this course therefore no need to enrol in a post grad or college
PR course for one or 2 years in duration and are very broad based.
- This is niche, ideal for Trade Union activists; branch or executive committee members.
15 core modules - evenings & 3 Saturdays with projects to be completed during
the term. * Calendar below
Course Content & Prospectus
Modules
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Module#
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Details
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1 & 2
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Introduction to Campaigning & PR & Advocacy
Branding – Campaigning Names – Logos – Tag Lines
Messaging & Staying on Message
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3
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Mapping the Campaign
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4
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Choosing Influencers & Spokespeople
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5
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What to do & When – planning
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6
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Data Mining & Information
Mapping the Workplace / the campaign landscape & environs
Data Collections & Dissemination
Use of surveys
International Comparisons
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7 & 8
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Giving Voice to the Campaign
Press Releases
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9
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Media Communications
- Training in media commentary
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10
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Events – organisation & Management
Mobilisation – getting people involved
Leadership Competencies
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11
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Toolkit of organising marches; leafleting; canvassing: petitions
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12 & 13
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Social Media Campaigning
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14
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Public Speaking Skills
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15
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Understanding & Dealing with the opposition
- political landscape
- Media Debates
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Calendar
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Wednesdays
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Saturdays
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15 Modules
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Evenings – Wednesdays 6.15- 8.40pm
14th September - 2nd November
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Saturdays 11.00am – 4pm
8th October
15th October
5th November
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Upon completion of this course you will:
- Identifying publics, choosing tactics and deciding timing.
- How customising your approach yields much better results.
- Event Management organisational knowledge.
- Develop writing skills including social media.
- Have practical knowledge on how to draft a press release.
- Essential tips for Media interviews (practical based training).
- Knowledge of engagement & reactions form the body politic.
- Know how to pace yourself & a campaign.
Fees
Fees: €660.00 pp
€990.00 for 2 people per union
T&Cs
* 9 participants required for course to take place
Media Communications Skills
We work with clients on various aspects of media communications, be it a news piece,
a radio interview, a TV panel debate or a print interview…..
So many formats, so little time for many and so much to say in a very short period
of time…but we know how it all works, we give you clear advice to handle all media
opportunities and indeed crisis management.
So it’s really all bespoke, tailored around your needs (we’re not into selling people
long drawn out courses if you need to communicate quickly and effectively.
In the 24 media world it’s all about time and depending on your experience ( or
sometimes none) we work with you at your level to meet the media requests…..but
if you are planning a media presence and profile we do run courses….here is a flavour
of what we cover………….
- How the media works
- How to give a robust, clear comments to the media
- How to get your message across
- What information you do and don’t give to journalists
- How to communicate complex issues in an understandable way
- How to conduct a 1st class media interview
- How to write a statement for the media
The course presenter is an experienced media consultant who regularly advises spokespersons,
CEO’s, Economists and Advocates, Lawyers, Government Ministers and business people
on handling the media effectively.
Many clients appear regularly in the print media, on shows like Matt Cooper; Prime
Time and Tonight with Vincent Browne #Vinb.
Preparing people for commentary in the press, radio and television on a daily basis
the training is “our bread n butter” @ Michael Communications and is wholly practically
based.
Presentation Skills & Public Speaking training is delivered in a number of ways:
Over 2 days (with practical “homework” on days between!).
Over 6 week’s evenings …
Or bespoke i.e. the way that suits your group….we would love to hear from you about
what you need and we’ll do our best for you and your group…be good to hear from
you!
Email at info@michcom.ie
Passionate about Pitches………………
An Audience will NEVER forgive
- Not being interesting
- Not being committed
- Not being prepared
Presentation Planning
Answer the following……………………….
STEP ONE Why are you here? What’s in it for the audience? What therefore is important?
STEP TWO What is the purpose of the presentation? To educate To sell To entertain
To persuade To inspire To give your opinion To defend an action
STEP THREE When it is over; - What do you want you audience doing? What do you want
them saying?
The Spotlight on the stage You are on the boards…Great content will never be saved
by bad delivery…Sweats are good, energise yourself and your audience will stay with
you. Industrial showmanship is integral to presenting.
Top Tips, Insights & Secrets: In Sales Presentations, Pitches, Educational Talks,
Seminars & Presentations, speakers must have passion, self-belief, belief in company
and product etc and a deep knowledge that no question can throw you off the focus
track or your self-belief.
Open Courses are run nationwide over the year – ask us when & where next! Hope to
see you soon!
Aims: To equip people with skills to Chair meetings effectively and facilitate group
discussion in an informed style that manages time and inputs effectively.
1 day.
We offer NGO and Community Groups a “fantastic discount” on this because we know
money is scarce but skills are essential!....Just ask …
Training Options
This course can be delivered to a client group in-house in their organisation or
company.
OR
Participants can attend one of the “Open Courses” scheduled by Michael Communications,
whereby various people attend from different organisations.
When U Can Be Better… A Coach can help to improve ‘Communications’, ‘Motivate’ you
and others around you and manage ‘Change’………
The consultants at Michael Communications & Training know that a ‘Coach’ can be
- A Mentor;
- A Resource Centre;
- A Mirror;
- A Questioner;
- A Listener;
- A Teacher;
- A Challenger;
- A Personal Trainer;
- A person who directs and supports;
- Or indeed someone who will facilitate an executive / manager to achieve their/ his/her
maximum potential.
The Coach will play different roles for different people and at different times.
The bottom line is, every human being and company can benefit from a personalised
approach, hence why Coaching is predominantly offered as a one to one event.
Why and when are there times to access a mentor or coach?
- Would you like an experienced professional to work with you to establish a mission,
a passion, some purpose and new Goals?
- Could you be assisted in making some shifts in focus & direction and moving toward
attainment?
- Is there something that is limiting you in moving forward in business and life?
Business Coaching examines and develops core professional & personal attributes
including: -
- Confidence
- Emotional Intelligence
- Self-Awareness
- Focus
- Energy
- Performance Management
- Managing Distractions – personal & business
Coaching is a relationship with someone who:
- Gives you the tools for your own professional and personal development
- Helps you move from functioning to higher functioning
- Is paid to tell you the absolute truth.
- Holds you accountable for better habits and strategy
- Has no attachment to power differentials or professional outcomes
What does Coaching Involve?
First, we have to understand your current passions and your methods for expressing
them. This involves self-evaluation of your behavioural style and your personal
interests and values. An agenda is then set for determining key goals and methods.
- Personal Assessments custom-written to your behavioural style
- Personalised one-on-one accountability coaching
- Arrangements specifically designed around your schedule and needs.
Instruments for Initial Discovery in the coaching relationship...
- Personal Interests & Values - WHY I do what I do
- Behavioural Style - HOW I do what I do
The client and the coach must “Assess” to gain insights and to induce motivation
and success. This will include an examination and taking ownership of the following
aspects:-
- Thinking Style - How do I use my intellectual abilities to solve problems and make
decisions?
- Work Style and Motivations - How do I get the job done?
- What are potential effects of motivational influences on my job performance?
- Interpersonal Influence and Control - How do I persuade, influence or supervise
others?
- Interpersonal Style - How do I approach and interact with other people?
- Use and Effectiveness of Intellectual Abilities - How do I use my mental abilities
and potential?
From this then we gain movement in a prescribed direction with actual tasks imparting
key skills to be better, more effective and successful in careers. All coaching
and mentoring is bespoke to the individual client and all clients’ information must
be treated with the utmost confidentiality by the coach.
Recruiting the right person can be a difficult, expensive, time-consuming and pressurised
process. This one-day workshop not only gives you the skills to recruit but helps
you practice them too. This programme is highly interactive, complete with role
– playing.
Interviews provide the employer and the applicant with an opportunity to meet each
other and explore what each has to offer to promote their mutual interests.
“Every interview question has two objectives. The first objective is to learn about
the candidates experience and the value they could bring. The second objective is
to assess personal qualities.”
In our training we cover the essentials to get it right in recruiting….these are
Structuring Questions
- Asking the right questions to get the right answers
- Structuring scenario type questions
- Structuring Interviews – using CV or application form based questions
Practical Assistance….in Right Recruiting….
- Our Consultants also sit on interview panels to assist in the interviewing & recruitment
process
Please contact us us to discuss this really helpful consultancy
(it has been really beneficial to client organisations to date!)