The Media Master class is the ideal vehicle for spokespersons, who want to hone
and polish their skills mix.
Confident performances, with insights to secrets of successful media presentations
are what Master Class is all about.
Course Content
- What makes a good media spokesperson/personality?
- Recorded Interviews – what will make the final cut – e.g. Primetime
- Messages to communicate in media landscape
- Talking in Sound bytes - News
- Panel Discussions TV & Radio - Local Radio, Vincent Browne
- Making your case in radio phone-ins – the steps to remain clear among voices of
many
- Crisis Media Communications – E.g. Legislation
- Issuing news statements in response to critical news – Cutbacks or Strike
- Expert Opinion – The role of your expert opinion in the media
- Press Conferences
- Live interviews
- Body language on camera
- How contagious is your message?
See for yourself and with feedback from other participants during this practical
skills based course.
Training Methods
- The Michael Media Masterworks offers essential practical experience in order to
improve the “media minutes”.
- Workshop Approach
- We record mock-interviews.
- We then implement structured approaches to improve your effectiveness, looking at
specific areas such as the current affairs environment you and your business finds
itself in.
Delegates come away with notes, reference materials and workbooks
Programme Schedule
Our 1 & ½ day or evening seminar is highly informative and interactive, delivered
by Michelle Thomas, formally of the Sunday Tribune, who works as a media advisor
and consultant to various Government Departments, organisations and companies.
The seminar takes 3 parts with interactive Q& A session.
Part 1
The Role of PR & Media
- Have the skills to be pro-active in media relations
- Have practical knowledge on how to draft a press release
Part 2
Media Relations & Commentary – Email responses & telephone interviews
Part 3
Preparing for Interviews – Radio & TV
- Interview preparation and delivery for radio and TV.
- Defining your communications goal.
- Deliveries of articulate media messages.
- Issue Based Media Commentary
- What to do when asked for “Your Opinion”
- Sound bytes. (Speaking in media seconds).
PR / Communications people often get seriously frustrated and “stressed out” doing
their job…why because things just sometimes “don’t work” or don’t go according to
plan.
Be it in media relations when you just can’t get coverage or a piece goes in a “different
direction” than planned OR a crisis emerges and your “in the cross fire”.
Clients / management / boards can be demanding or have a different ideas of what
“they should be in the public domain for”?
So, addressing many questions, this NEW Course is all about learning form experience
and from others……because we at Michael Communications know that “it can be lonely
working in this arena and sometimes having no sounding boards or advisory service…..So
think of this course as having a “special advisor” in a highly interactive course
where we ask participants to jot down or present “their cases” from past or present
and let’s “brain storm” with advice and some “game-plans” to address problems.
Text book PR doesn’t always work, this is all about experience and getting input from other PR’s and Comms people attending.
Over 2 days over 2 weeks – We work to help you get the very best working practices set up so you can work smarter…..as they say now “ it’s all about the Knowledge economy”.
With Q&A sessions in a relaxed atmosphere this is ideal for all levels of PR’s and Communications people, from interns to Comms Managers, because the PR landscape constantly changes, everyone can add value with their “input” and take-away some “solid approaches”, learn when to stop ‘flogging the horse’ or soak up some key tips and ideas.
Delegates can take sample press releases, event notices, reports, file footage, interviews; invites; whatever they want top discuss……
Training Course includes:-
- Role of PR in all things Politics – everything is political, so let’s examine how actions cause reactions and how to best approach & manage PR
- Personalities in Media – Slant’s Biases and History – best know who you are dealing with on the media landscape!
- What are the expectations of radio, TV and print media?
- Role of sponsorship vs. advertising – The PR debate!
Training of this calibre is all part of our commitment to providing ‘Continuing Professional Development.’